Alchemy — case study

Alchemy was a browser extension built to enhance the ChatGPT experience. It added structure, memory, and workflow tools on top of the native interface, turning simple prompting into a more complete creative and productivity environment.

I worked on shaping its brand, crafting a visual identity that reflected clarity, intelligence, and focus. From logo exploration to typography and interface direction, the goal was to create something that felt sharp and intentional, aligned with power users who rely on AI daily. The branding needed to elevate the product while staying subtle enough to feel native to the tools people were already using. Unfortunately, Alchemy is no longer available.